SpotLighter™ is a customer acquisition system designed specifically for use by exhibitors at tradeshows and industry events. It allows exhibitors to capture, qualify and measure sales leads quickly and easily, as they increase ROI and work toward their primary objective - customer acquisition.
- With SpotLighter™ exhibitors can scan Attendee badge data/Business card data to make follow-up with the attendee.
- In addition to the lead details, SpotLighter™ offers standard set of questions that qualify the lead.
- Also, free format notes can be associated with the captured lead information.
- At the end of show, leads are uploaded for processing reports. Powerful SpotLighter™ show management and report system offers consistent reports to exhibitor.
- Reports can be integrated easily to exhibitor's CRM system.